Resume

Ben Reed
ben@benreed.com
734-330-3243


Experience

Director / Videographer / Photographer

Depth Media
2008–2010, 2016–current

  • Concept, direct, film, and edit various documentary and promotional videos for regional, national, and international clients.

  • Maintain a network of freelance editors, videographers, sound mixers, animators, and producers for large-scale projects.

  • Direct and film videos for American Express, Gerber Collision, Shubb Capos, Albion College, and The National Association of Realtors.

  • Develop visual content strategies and efficiently create strategically informed content for large and small businesses alike.

  • Received 8 Addy Awards for video and photography including one district 6 gold, one best of show, and three gold awards.

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Interactive Director

Black Lab Five: Interactive Director
mStoner: Freelance Visual Designer
2013–2015

  • Led the pitch, strategy, user-experience design, content development, visual design, and programming on interactive projects.

  • Executed visual design and user-experience for Johns Hopkins University, Tufts University, UNCSA, FITNYC, and many others.

  • Presented new business pitch, then subsequently created photos, videos, and a website for MSU’s Broad College of Business.

  • Received various interactive awards including the prestigious Webby Awards 2016 School/University Nominee.

  • Monitored emerging technologies and determined implementations for clients that ensured a strong ROI.

  • Analyzed quantitative market research and web analytics to continually and strategically improve interactive content.

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Creative Director

Plan B Advertising
2009–2013

  • Excelled at assimilating client requirements and strategic objectives, then developing on-brand and effective marketing solutions.

  • Led the creative team by example through thoughtfully, efficiently, and relentlessly executing exceptional creative.

  • Directed CRM campaigns for Jaguar and Volvo which included direct mail, interactive, email, video, and event components.

  • Confidently and articulately represented the agency in new business pitches, client-agency input sessions, and creative presentations.

  • Led the creative development for 10+ successful RFP responses for clients such as Volvo, Merisant, McDavid, Azteca Foods, and Equal.

  • Produced and directed broadcast commercials and web videos for clients such as Volvo Cars and Paper Mate.

  • Conceptualized, art-directed, and designed marketing collateral for print, interactive, direct mail, broadcast, outdoor, and in-store.

  • Ensured clear and consistent brand standards were developed and maintained for numerous clients.

  • Mentored members of the creative team through technical, strategic, and aesthetic instruction.

  • Supported the development of junior creatives by continually challenging and entrusting them with considerable responsibility.

  • Managed interviewing, hiring, and staffing for the creative staff and extended freelance network.

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Education

Columbia College Chicago
BFA in Photography
Graduated with honors, May 2006

Lansing Community College
AAS in Photographic Imaging
Graduated Cum Laude, May 2001


Clients

Agency EA
Albion College
Albion Malleable Brewing Co.
American Express
Black Lab Five
Blufish Consulting
Columbia College Chicago
DEMO Magazine
Gerber Collision & Glass

Golightly Cashmere
Harpo Productions
Insight Magazine
Michigan State University
mStoner
National Association of Realtors
New Holland Artisan Spirits
Northfield Mandolins
Paper Mate

Peridot Precision Manufacturing
Plan B Advertising
Shubb Capos
SIRVA
The Second City
The Sherwood Conservatory
Time Out Chicago
Voyage-Air Guitars
Volvo Cars


Recommendations

“I came to know Ben as a thoughtful, pragmatic creative who thinks, creates, and designs with a purpose. A meticulous perfectionist, he never misses an opportunity to make work better. He’s great at defining process, helping clients and team members understand the required steps and their roles in the bigger picture. He’s a clear communicator who can put complex concepts in simple terms, keeping teams connected and on the same page.”

— TERRY MERTENS, GROUP CREATIVE DIRECTOR AT PLAN B ADVERTISING

“When executing he is thoughtful and efficient; passionate and dedicated to every project. When directing he is clear and concise; artful at bringing a vision to life. He leads by example. Raises the quality of work on every project he is a part of. And is always, without exception, the hardest working person in any given room at any given time.”

— COLE ORLOFF, ASSOCIATE CREATIVE DIRECTOR AT BARBARIAN

“Ben was always able to instill a sense of calm confidence among his creative department that focused on producing great work, on schedule, without a lot of drama. His technical and creative skills are also top notch. How many CD’s can design, layout and code a website...and then go ahead and shoot all of the video and photography content for the site as well?”

— MATT MARCUS, MARKET RESEARCH MANAGER AT BMO HARRIS BANK